About

We are Bull Market Advisors S.A.S.: external financial leadership for companies that demand data-driven decisions, discipline, and control. Our purpose is to translate operations into clear metrics, allocate capital where it creates value, and sustain execution through a management system. We support entrepreneurs and established companies facing critical decisions around feasibility, expansion, or financial control, with rigorous analysis, close support, and multi-sector experience across healthcare, technology, industry, and services.

What you can expect from us

  • Data-driven decisions based on verifiable information:
    KPIs with clear sources and cut-off dates, with no ambiguity.
  • Disciplined capital allocation:
    Scenarios based on IRR and NPV, with prioritization by return and risk.
  • Liquidity and operational efficiency under control:
    Accounts receivable days, inventory levels, margins, and follow-up mechanisms.
  • Information governance and executive communication:
    Traceability, version control, reporting SLAs, and explicit assumptions and risks.

How we work custom-tailored service

Custom design: We start from your objectives, constraints, and available data. We do not use rigid templates.
Evidence-based decisions: KPIs defined with clear sources and cut-off dates, assumptions, and sensitivity analysis.
Verifiable deliverables: Written agreements, models or dashboards when applicable, and meeting notes documenting key decisions.
Integration with your systems: We work with your existing ERP, spreadsheets, and BI tools, without imposing new platforms.

Integration with your systems: We work with your existing ERP, spreadsheets, and BI tools, without imposing new platforms.

Confidentiality and minimum access: Responsible information management and strictly necessary permissions.

Team and roles

Foto perfil Juan Martinez

Juan F. Martínez

External CFO · Financial Planning & Treasury

Finance professional with more than 12 years of experience in FP&A, treasury, and financial strategy across healthcare, corporate, banking, and real estate sectors. Through Bull Market Advisors, he provides external CFO services to mid-sized and large companies, translating financial complexity into concrete decisions: feasibility models using NPV and IRR, debt structuring, forecasting, cash conversion cycle management, executive dashboards in Power BI, and AI-enhanced financial models for predictive analysis and decision-making. Specialization in Financial Management.

Foto perfil Joseph Sanders

Joseph Sanders N.

Finance Professional International PMP, Risk Management, Treasury, and FP&A

Finance director with International PMP certification and comprehensive expertise in risk management, treasury, and FP&A across corporate, healthcare, banking fintech, and oil & gas sectors. He structures and prioritizes investment portfolios using CAPEX/OPEX criteria, builds rigorous business cases using IRR, NPV, and payback period, and designs risk and business continuity matrices for regulated environments. He develops Business Intelligence reporting solutions and financial process automation, ensuring project governance through milestones, KPIs, SLA control, and return evaluation — including ROIC and IRR — for every investment decision.

Foto perfil Eduardo Cardenas

Ing. Eduardo Cardenas J.

Engineering and FP&A Industrial

Industrial engineer with a specialization in financial management applied to operations, construction, real estate, and healthcare. He conducts installed capacity studies, time and motion studies, and project or business-line costing with precise budget control. He redesigns operational workflows to reduce lead time and unit cost, establishes inventory policies, and quantifies productivity through scenario-based sensitivity analysis. He designs and publishes professional Power BI dashboards that turn operational data into real-time, actionable management visibility.

With us, your company operates with reliable indicators and timely decisions. Each indicator shows where the data comes from and the cut-off date through which it is updated, supported by an agreed reporting update calendar. We prioritize capital allocation with explicit scenarios and risks, and leave in place a management system that sustains growth beyond individual people.